Professionally Designed Courses for Small Businesses, Nonprofits, and Corporations

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The Management Sherpa

Marketing Basics [7 Course Bundle]

Marketing Basics [7 Course Bundle]

$875.00 CAD

~~$510.00 CAD~~ $875.00 CAD

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About this Bundle

Marketing is complex. It encompasses many different disciplines, strategies, and tactics. As a result, developing a basic understanding of how marketing works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copyrighting, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn, you’ve come to the right place.

Seven (7) courses in total, twelve (12) modules per course. Courses included:

Creating a Great Webinar, Internet Marketing Fundamentals, Marketing Basics, Media & Public Relations, Presentation Skills, Social Media Marketing, Trade Show Staff Training

Course Outline

Creating a Great Webinar

Module One: Getting Started
Module Two: What Can a Webinar Do?
Module Three: Successful Webinar Criteria
Module Four: Find the Right Format
Module Five: Marketing and Social Media
Module Six: Drive Up Registration
Module Seven: Leading up to Your Webinar
Module Eight: Presentation Tips
Module Nine: Interacting With Your Audience
Module Ten: Mistakes To Avoid
Module Eleven: Post Event
Module Twelve: Wrapping Up

Internet Marketing Fundamentals

Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up

Marketing Basics

Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

Media & Public Relations

Module One: Getting Started
Module Two: Networking for Success (I)
Module Three: Networking For Success (II)
Module Four: The Meet and Greet
Module Five: Dressing for Success
Module Six: Writing
Module Seven: Setting Goals
Module Eight: Media Relations
Module Nine: Issues and Crisis Communication Planning
Module Ten: Social Media (The PR Toolkit)
Module Eleven: Employee Communications
Module Twelve: Wrapping Up

Presentation Skills

Module One: Getting Started
Module Two: Creating the Program
Module Three: Choosing Your Delivery Methods
Module Four: Verbal Communication Skills
Module Five: Non-Verbal Communication Skills
Module Six: Overcoming Nervousness
Module Seven: Creating Fantastic Flip Charts
Module Eight: Creating Compelling PowerPoint Presentations
Module Nine: Wow ‘Em with the Whiteboard
Module Ten: Vibrant Videos and Amazing Audio
Module Eleven: Pumping it Up a Notch
Module Twelve: Wrapping Up

Social Media Marketing

Module One: Getting Started
Module Two: Facebook
Module Three: YouTube
Module Four: Twitter
Module Five: LinkedIn
Module Six: TikTok
Module Seven: Pinterest
Module Eight: Tumblr
Module Nine: WhatApp
Module Ten: Snapchat
Module Eleven: Instagram
Module Twelve: Wrapping Up

Trade Show Staff Training

Module One: Getting Started
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Setup
Module Four: Booth Characteristics and Setup (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: The Rules of Engagement (II)
Module Eleven: After the Show
Module Twelve: Wrapping Up