The Management Sherpa

Sales & Marketing Comprehensive (17 Courses)

Name: Sales & Marketing Comprehensive (17 Courses)
Brand: The Management Sherpa
SKU: sales_&_marketing_comprehensive_17_courses_
Price: 1418.0 CAD
Availability: InStock

$1,418.00 CAD

Sale Sold out

View full details

About this Bundle

This 17-course bundle gives sales and marketing leaders a comprehensive foundation for leading a successful B2B commercial organization. From lead generation and the sales funnel to sales channels, marketing strategy, team performance, and customer relationships, the program brings together the essential skills needed to drive stronger results.

Includes 17 courses, with 12 modules per course and 365-day access. Explore the complete course lineup below.

Course Outline

Coaching Salespeople

Module One: Getting Started
Module Two: What Is A Coach
Module Three: Coaching
Module Four: Process
Module Five: Inspiring
Module Six: Authentic Leadership
Module Seven: Best Practices
Module Eight: Competition
Module Nine: Data
Module Ten: Maintenance Strategies
Module Eleven: Avoid Common Mistakes
Module Twelve: Wrapping Up

Creativity: Thinking Outside the Box

Module One: Getting Started
Module Two: Breaking Down Creativity
Module Three: Creating Business Success
Module Four: The Creative Process
Module Five: Creativity vs. Innovation
Module Six: Fostering a Creative Workplace
Module Seven: Brainstorming
Module Eight: The Creative Team
Module Nine: Creativity Myths
Module Ten: Recognizing Obstacles
Module Eleven: Finding Your Creative Mind
Module Twelve: Wrapping Up

Employee Motivation

Module One: Getting Started
Module Two: A Psychological Approach
Module Three: Object-Oriented Theory
Module Four: Using Reinforcement Theory
Module Five: Using Expectancy Theory
Module Six: Personality's Role in Motivation
Module Seven: Setting Goals
Module Eight: A Personal Toolbox
Module Nine: Motivation On the Job
Module Ten: Addressing Specific Morale Issues
Module Eleven: Keeping Yourself Motivated
Module Twelve: Wrapping Up

High Performance Teams (Inside the Company)

Module One: Getting Started
Module Two: The Benefits of High Performance Teams
Module Three: Challenges of High Performance Teams
Module Four: How to Build and Lead High Performance Teams
Module Five: Characteristics of High Performance Teams
Module Six: Roles of an Effective Team Leader
Module Seven: Traits of Great Leaders Leading High Performance Teams (I)
Module Eight: Traits of Great Leaders Leading High Performance Teams (II)
Module Nine: Ideas for Motivating High Performance Teams
Module Ten: Steps to Retaining High Performers
Module Eleven: Augmenting Team Performance
Module Twelve: Wrapping Up

High Performance Teams (Remote Workforce)

Module One: Getting Started
Module Two: Remote Workforce
Module Three: High Performance Teams
Module Four: Characteristics of High Performance Teams
Module Five: How to Create Teamwork
Module Six: Types of Communication
Module Seven: Training Your Team
Module Eight: Managing the Team
Module Nine: Effective Team Meeting How-to
Module Ten: Keep Happy and Motivated High Performance Team
Module Eleven: Don’ts with High Performance Teams
Module Twelve: Wrapping Up

In-Person Sales

Module One: Getting Started
Module Two: In-Person Sale
Module Three: Examples of In-Person Sales
Module Four: Sales Funnel
Module Five: Prepare
Module Six: Presentation
Module Seven: Engage
Module Eight: Commitment
Module Nine: Sale
Module Ten: Loyalty
Module Eleven: Expand
Module Twelve: Wrapping Up

Internet Marketing Fundamentals

Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up

Marketing Basics

Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

Media & Public Relations

Module One: Getting Started
Module Two: Networking for Success (I)
Module Three: Networking For Success (II)
Module Four: The Meet and Greet
Module Five: Dressing for Success
Module Six: Writing
Module Seven: Setting Goals
Module Eight: Media Relations
Module Nine: Issues and Crisis Communication Planning
Module Ten: Social Media (The PR Toolkit)
Module Eleven: Employee Communications
Module Twelve: Wrapping Up

Motivating Your Sales Team

Module One: Getting Started
Module Two: Creating a Motivational Environment
Module Three: Communicate to Motivate
Module Four: Train Your Team
Module Five: Emulate Best Practices
Module Six: Provide Tools
Module Seven: Find Out What Motivates Employees
Module Eight: Tailor Rewards to the Employee
Module Nine: Create Team Incentives
Module Ten: Implement Incentives
Module Eleven: Recognize Achievements
Module Twelve: Wrapping Up

Negotiation Skills

Module One: Getting Started
Module Two: Understanding Negotiation
Module Three: Getting Prepared
Module Four: Laying the Groundwork
Module Five: Phase One — Exchanging Information
Module Six: Phase Two — Bargaining
Module Seven: About Mutual Gain
Module Eight: Phase Three — Closing
Module Nine: Dealing with Difficult Issues
Module Ten: Negotiating Outside the Boardroom
Module Eleven: Negotiating on Behalf of Someone Else
Module Twelve: Wrapping Up

Prospecting & Lead Generation

Module One: Getting Started
Module Two: Prospecting
Module Three: Traditional Marketing Methods
Module Four: New Marketing Methods
Module Five: Generating New Leads
Module Six: Avoid Common Lead Generation Mistakes
Module Seven: Educate Prospects
Module Eight: The Pipeline
Module Nine: Follow up Communication
Module Ten: Track Activity
Module Eleven: Create Customers
Module Twelve: Wrapping Up

Sales Fundamentals

Module One: Getting Started
Module Two: Understanding the Talk
Module Three: Getting Prepared to Make the Call
Module Four: Creative Openings
Module Five: Making Your Pitch
Module Six: Handling Objections
Module Seven: Sealing the Deal
Module Eight: Following Up
Module Nine: Setting Goals
Module Ten: Managing Your Data
Module Eleven: Using a Prospect Board
Module Twelve: Wrapping Up

Social Media Marketing

Module One: Getting Started
Module Two: Facebook
Module Three: YouTube
Module Four: Twitter
Module Five: LinkedIn
Module Six: TikTok
Module Seven: Pinterest
Module Eight: Tumblr
Module Nine: WhatApp
Module Ten: Snapchat
Module Eleven: Instagram
Module Twelve: Wrapping Up

Team Building for Managers

Module One: Getting Started
Module Two: What Are The Benefits Of Team Building?
Module Three: Types Of Team Building
Module Four: Creating Team Chemistry
Module Five: Improving Team Strength
Module Six: Engagement and Collaboration Activities
Module Seven: Building a Great Team Identity
Module Eight: Social Gathering
Module Nine: Common Mistakes When Team Building
Module Ten: Formatting A Team Building Plan
Module Eleven: Evaluations and Improvements
Module Twelve: Wrapping Up

Team Building through Chemistry

Module One: Getting Started
Module Two: Understanding Teams
Module Three: Team Development Model
Module Four: Chemistry in Teams
Module Five: Diversity
Module Six: Vision and Goals
Module Seven: Roles
Module Eight: Leadership Functions
Module Nine: Develop Cohesion
Module Ten: Build Relationships
Module Eleven: Direction of Team
Module Twelve: Wrapping Up

Trade Show Staff Training

Module One: Getting Started
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Setup
Module Four: Booth Characteristics and Setup (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: The Rules of Engagement (II)
Module Eleven: After the Show
Module Twelve: Wrapping Up

Item added to your cart

Sales & Marketing Comprehensive (17 Courses)