The Management Sherpa

Sales & Marketing Comprehensive (17 Courses)

Name: Sales & Marketing Comprehensive (17 Courses)
Brand: The Management Sherpa
SKU: sales_&_marketing_comprehensive_17_courses_
Price: 1418.0 CAD
Availability: InStock

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About this Bundle

This 17-course bundle for sales and marketing leaders contains all our relevant courses to effectively lead a B2B commercial sales and marketing organization. Everything from managing lead generation and each step of the sales funnel, to understanding sales channels, to implementing the 4 Ps of marketing, and aligning sales tactics with marketing strategy is included.

Seven (17) courses in total, twelve (12) modules per course. Courses included:

Coaching Salespeople, Creativity: Thinking Outside the Box, Employee Motivation, High Performance Teams (Inside the Company), High Performance Teams (Remote Workforce), In-Person Sales, Internet Marketing Fundamentals, Marketing Basics, Media & Public Relations, Motivating Your Sales Team, Negotiation Skills, Prospecting & Lead Generation, Sales Fundamentals, Social Media Marketing, Team Building for Managers, Team Building through Chemistry, Trade Show Staff Training

Course Outline

Coaching Salespeople

Module One: Getting Started
Module Two: What Is A Coach
Module Three: Coaching
Module Four: Process
Module Five: Inspiring
Module Six: Authentic Leadership
Module Seven: Best Practices
Module Eight: Competition
Module Nine: Data
Module Ten: Maintenance Strategies
Module Eleven: Avoid Common Mistakes
Module Twelve: Wrapping Up

Creativity: Thinking Outside the Box

Module One: Getting Started
Module Two: Breaking Down Creativity
Module Three: Creating Business Success
Module Four: The Creative Process
Module Five: Creativity vs. Innovation
Module Six: Fostering a Creative Workplace
Module Seven: Brainstorming
Module Eight: The Creative Team
Module Nine: Creativity Myths
Module Ten: Recognizing Obstacles
Module Eleven: Finding Your Creative Mind
Module Twelve: Wrapping Up

Employee Motivation

Module One: Getting Started
Module Two: A Psychological Approach
Module Three: Object-Oriented Theory
Module Four: Using Reinforcement Theory
Module Five: Using Expectancy Theory
Module Six: Personality's Role in Motivation
Module Seven: Setting Goals
Module Eight: A Personal Toolbox
Module Nine: Motivation On the Job
Module Ten: Addressing Specific Morale Issues
Module Eleven: Keeping Yourself Motivated
Module Twelve: Wrapping Up

High Performance Teams (Inside the Company)

Module One: Getting Started
Module Two: The Benefits of High Performance Teams
Module Three: Challenges of High Performance Teams
Module Four: How to Build and Lead High Performance Teams
Module Five: Characteristics of High Performance Teams
Module Six: Roles of an Effective Team Leader
Module Seven: Traits of Great Leaders Leading High Performance Teams (I)
Module Eight: Traits of Great Leaders Leading High Performance Teams (II)
Module Nine: Ideas for Motivating High Performance Teams
Module Ten: Steps to Retaining High Performers
Module Eleven: Augmenting Team Performance
Module Twelve: Wrapping Up

High Performance Teams (Remote Workforce)

Module One: Getting Started
Module Two: Remote Workforce
Module Three: High Performance Teams
Module Four: Characteristics of High Performance Teams
Module Five: How to Create Teamwork
Module Six: Types of Communication
Module Seven: Training Your Team
Module Eight: Managing the Team
Module Nine: Effective Team Meeting How-to
Module Ten: Keep Happy and Motivated High Performance Team
Module Eleven: Don’ts with High Performance Teams
Module Twelve: Wrapping Up

In-Person Sales

Module One: Getting Started
Module Two: In-Person Sale
Module Three: Examples of In-Person Sales
Module Four: Sales Funnel
Module Five: Prepare
Module Six: Presentation
Module Seven: Engage
Module Eight: Commitment
Module Nine: Sale
Module Ten: Loyalty
Module Eleven: Expand
Module Twelve: Wrapping Up

Internet Marketing Fundamentals

Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up

Marketing Basics

Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

Media & Public Relations

Module One: Getting Started
Module Two: Networking for Success (I)
Module Three: Networking For Success (II)
Module Four: The Meet and Greet
Module Five: Dressing for Success
Module Six: Writing
Module Seven: Setting Goals
Module Eight: Media Relations
Module Nine: Issues and Crisis Communication Planning
Module Ten: Social Media (The PR Toolkit)
Module Eleven: Employee Communications
Module Twelve: Wrapping Up

Motivating Your Sales Team

Module One: Getting Started
Module Two: Creating a Motivational Environment
Module Three: Communicate to Motivate
Module Four: Train Your Team
Module Five: Emulate Best Practices
Module Six: Provide Tools
Module Seven: Find Out What Motivates Employees
Module Eight: Tailor Rewards to the Employee
Module Nine: Create Team Incentives
Module Ten: Implement Incentives
Module Eleven: Recognize Achievements
Module Twelve: Wrapping Up

Negotiation Skills

Module One: Getting Started
Module Two: Understanding Negotiation
Module Three: Getting Prepared
Module Four: Laying the Groundwork
Module Five: Phase One — Exchanging Information
Module Six: Phase Two — Bargaining
Module Seven: About Mutual Gain
Module Eight: Phase Three — Closing
Module Nine: Dealing with Difficult Issues
Module Ten: Negotiating Outside the Boardroom
Module Eleven: Negotiating on Behalf of Someone Else
Module Twelve: Wrapping Up

Prospecting & Lead Generation

Module One: Getting Started
Module Two: Prospecting
Module Three: Traditional Marketing Methods
Module Four: New Marketing Methods
Module Five: Generating New Leads
Module Six: Avoid Common Lead Generation Mistakes
Module Seven: Educate Prospects
Module Eight: The Pipeline
Module Nine: Follow up Communication
Module Ten: Track Activity
Module Eleven: Create Customers
Module Twelve: Wrapping Up

Sales Fundamentals

Module One: Getting Started
Module Two: Understanding the Talk
Module Three: Getting Prepared to Make the Call
Module Four: Creative Openings
Module Five: Making Your Pitch
Module Six: Handling Objections
Module Seven: Sealing the Deal
Module Eight: Following Up
Module Nine: Setting Goals
Module Ten: Managing Your Data
Module Eleven: Using a Prospect Board
Module Twelve: Wrapping Up

Social Media Marketing

Module One: Getting Started
Module Two: Facebook
Module Three: YouTube
Module Four: Twitter
Module Five: LinkedIn
Module Six: TikTok
Module Seven: Pinterest
Module Eight: Tumblr
Module Nine: WhatApp
Module Ten: Snapchat
Module Eleven: Instagram
Module Twelve: Wrapping Up

Team Building for Managers

Module One: Getting Started
Module Two: What Are The Benefits Of Team Building?
Module Three: Types Of Team Building
Module Four: Creating Team Chemistry
Module Five: Improving Team Strength
Module Six: Engagement and Collaboration Activities
Module Seven: Building a Great Team Identity
Module Eight: Social Gathering
Module Nine: Common Mistakes When Team Building
Module Ten: Formatting A Team Building Plan
Module Eleven: Evaluations and Improvements
Module Twelve: Wrapping Up

Team Building through Chemistry

Module One: Getting Started
Module Two: Understanding Teams
Module Three: Team Development Model
Module Four: Chemistry in Teams
Module Five: Diversity
Module Six: Vision and Goals
Module Seven: Roles
Module Eight: Leadership Functions
Module Nine: Develop Cohesion
Module Ten: Build Relationships
Module Eleven: Direction of Team
Module Twelve: Wrapping Up

Trade Show Staff Training

Module One: Getting Started
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Setup
Module Four: Booth Characteristics and Setup (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: The Rules of Engagement (II)
Module Eleven: After the Show
Module Twelve: Wrapping Up

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Sales & Marketing Comprehensive (17 Courses)