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The Management Sherpa

Marketing Basics [7 Course Bundle]

Marketing Basics [7 Course Bundle]

Regular price $499.00 USD
Regular price $349.00 USD Sale price $499.00 USD
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About this Bundle

Marketing is complex. It encompasses many different disciplines, strategies, and tactics. As a result, developing a basic understanding of how marketing works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copyrighting, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn, you’ve come to the right place.

Seven (7) courses in total, twelve (12) modules per course. Courses included:

Creating a Great Webinar, Internet Marketing Fundamentals, Marketing Basics, Media & Public Relations, Presentation Skills, Social Media Marketing, Trade Show Staff Training

Course Outline

Creating a Great Webinar

  • Module One: Getting Started
  • Module Two: What Can a Webinar Do?
  • Module Three: Successful Webinar Criteria
  • Module Four: Find the Right Format
  • Module Five: Marketing and Social Media
  • Module Six: Drive Up Registration
  • Module Seven: Leading up to Your Webinar
  • Module Eight: Presentation Tips
  • Module Nine: Interacting With Your Audience
  • Module Ten: Mistakes To Avoid
  • Module Eleven: Post Event
  • Module Twelve: Wrapping Up

Internet Marketing Fundamentals

  • Module One: Getting Started
  • Module Two: SWOT Analysis in Marketing
  • Module Three: Marketing Research
  • Module Four: Real Time Marketing
  • Module Five: Brand Management
  • Module Six: Social Media (I)
  • Module Seven: SEO Basics
  • Module Eight: Social Media (II)
  • Module Nine: Website Characteristics
  • Module Ten: Capturing Leads
  • Module Eleven: Campaign Characteristics
  • Module Twelve: Wrapping Up

Marketing Basics

  • Module One: Getting Started
  • Module Two: What is Marketing?
  • Module Three: Common Marketing Types (I)
  • Module Four: Common Marketing Types (II)
  • Module Five: The Marketing Mix
  • Module Six: Communicating the Right Way
  • Module Seven: Customer Communications
  • Module Eight: Marketing Goals
  • Module Nine: The Marketing Funnel
  • Module Ten: Marketing Mistakes (I)
  • Module Eleven: Marketing Mistakes (II)
  • Module Twelve: Wrapping Up

Media & Public Relations

  • Module One: Getting Started
  • Module Two: Networking for Success (I)
  • Module Three: Networking For Success (II)
  • Module Four: The Meet and Greet
  • Module Five: Dressing for Success
  • Module Six: Writing
  • Module Seven: Setting Goals
  • Module Eight: Media Relations
  • Module Nine: Issues and Crisis Communication Planning
  • Module Ten: Social Media (The PR Toolkit)
  • Module Eleven: Employee Communications
  • Module Twelve: Wrapping Up

Presentation Skills

  • Module One: Getting Started
  • Module Two: Creating the Program
  • Module Three: Choosing Your Delivery Methods
  • Module Four: Verbal Communication Skills
  • Module Five: Non-Verbal Communication Skills
  • Module Six: Overcoming Nervousness
  • Module Seven: Creating Fantastic Flip Charts
  • Module Eight: Creating Compelling PowerPoint Presentations
  • Module Nine: Wow ‘Em with the Whiteboard
  • Module Ten: Vibrant Videos and Amazing Audio
  • Module Eleven: Pumping it Up a Notch
  • Module Twelve: Wrapping Up

Social Media Marketing

  • Module One: Getting Started
  • Module Two: Facebook
  • Module Three: YouTube
  • Module Four: Twitter
  • Module Five: LinkedIn
  • Module Six: TikTok
  • Module Seven: Pinterest
  • Module Eight: Tumblr
  • Module Nine: WhatApp
  • Module Ten: Snapchat
  • Module Eleven: Instagram
  • Module Twelve: Wrapping Up

Trade Show Staff Training

  • Module One: Getting Started
  • Module Two: Pre-Show Preparation
  • Module Three: Booth Characteristics and Setup
  • Module Four: Booth Characteristics and Setup (II)
  • Module Five: During the Show (I)
  • Module Six: During the Show (II)
  • Module Seven: Qualifying Visitors
  • Module Eight: Engaging the Right People
  • Module Nine: The Rules of Engagement (I)
  • Module Ten: The Rules of Engagement (II)
  • Module Eleven: After the Show
  • Module Twelve: Wrapping Up