Skip to product information
1 of 1

The Management Sherpa

Sales & Marketing Comprehensive (17 Courses)

Sales & Marketing Comprehensive (17 Courses)

Regular price $649.00 USD
Regular price $799.99 USD Sale price $649.00 USD
Sale Sold out
Shipping calculated at checkout.
View full details

About this Bundle

This 17-course bundle for sales and marketing leaders contains all our relevant courses to effectively lead a B2B commercial sales and marketing organization. Everything from managing lead generation and each step of the sales funnel, to understanding sales channels, to implementing the 4 Ps of marketing, and aligning sales tactics with marketing strategy is included.

Seven (17) courses in total, twelve (12) modules per course. Courses included:

Coaching Salespeople, Creativity: Thinking Outside the Box, Employee Motivation, High Performance Teams (Inside the Company), High Performance Teams (Remote Workforce), In-Person Sales, Internet Marketing Fundamentals, Marketing Basics, Media & Public Relations, Motivating Your Sales Team, Negotiation Skills, Prospecting & Lead Generation, Sales Fundamentals, Social Media Marketing, Team Building for Managers, Team Building through Chemistry, Trade Show Staff Training

Course Outline

Coaching Salespeople

  • Module One: Getting Started
  • Module Two: What Is A Coach
  • Module Three: Coaching
  • Module Four: Process
  • Module Five: Inspiring
  • Module Six: Authentic Leadership
  • Module Seven: Best Practices
  • Module Eight: Competition
  • Module Nine: Data
  • Module Ten: Maintenance Strategies
  • Module Eleven: Avoid Common Mistakes
  • Module Twelve: Wrapping Up

Creativity: Thinking Outside the Box

  • Module One: Getting Started
  • Module Two: Breaking Down Creativity
  • Module Three: Creating Business Success
  • Module Four: The Creative Process
  • Module Five: Creativity vs. Innovation
  • Module Six: Fostering a Creative Workplace
  • Module Seven: Brainstorming
  • Module Eight: The Creative Team
  • Module Nine: Creativity Myths
  • Module Ten: Recognizing Obstacles
  • Module Eleven: Finding Your Creative Mind
  • Module Twelve: Wrapping Up

Employee Motivation

  • Module One: Getting Started
  • Module Two: A Psychological Approach
  • Module Three: Object-Oriented Theory
  • Module Four: Using Reinforcement Theory
  • Module Five: Using Expectancy Theory
  • Module Six: Personality's Role in Motivation
  • Module Seven: Setting Goals
  • Module Eight: A Personal Toolbox
  • Module Nine: Motivation On the Job
  • Module Ten: Addressing Specific Morale Issues
  • Module Eleven: Keeping Yourself Motivated
  • Module Twelve: Wrapping Up

High Performance Teams (Inside the Company)

  • Module One: Getting Started
  • Module Two: The Benefits of High Performance Teams
  • Module Three: Challenges of High Performance Teams
  • Module Four: How to Build and Lead High Performance Teams
  • Module Five: Characteristics of High Performance Teams
  • Module Six: Roles of an Effective Team Leader
  • Module Seven: Traits of Great Leaders Leading High Performance Teams (I)
  • Module Eight: Traits of Great Leaders Leading High Performance Teams (II)
  • Module Nine: Ideas for Motivating High Performance Teams
  • Module Ten: Steps to Retaining High Performers
  • Module Eleven: Augmenting Team Performance
  • Module Twelve: Wrapping Up

High Performance Teams (Remote Workforce)

  • Module One: Getting Started
  • Module Two: Remote Workforce
  • Module Three: High Performance Teams
  • Module Four: Characteristics of High Performance Teams
  • Module Five: How to Create Teamwork
  • Module Six: Types of Communication
  • Module Seven: Training Your Team
  • Module Eight: Managing the Team
  • Module Nine: Effective Team Meeting How-to
  • Module Ten: Keep Happy and Motivated High Performance Team
  • Module Eleven: Don’ts with High Performance Teams
  • Module Twelve: Wrapping Up

In-Person Sales

  • Module One: Getting Started
  • Module Two: In-Person Sale
  • Module Three: Examples of In-Person Sales
  • Module Four: Sales Funnel
  • Module Five: Prepare
  • Module Six: Presentation
  • Module Seven: Engage
  • Module Eight: Commitment
  • Module Nine: Sale
  • Module Ten: Loyalty
  • Module Eleven: Expand
  • Module Twelve: Wrapping Up

Internet Marketing Fundamentals

  • Module One: Getting Started
  • Module Two: SWOT Analysis in Marketing
  • Module Three: Marketing Research
  • Module Four: Real Time Marketing
  • Module Five: Brand Management
  • Module Six: Social Media (I)
  • Module Seven: SEO Basics
  • Module Eight: Social Media (II)
  • Module Nine: Website Characteristics
  • Module Ten: Capturing Leads
  • Module Eleven: Campaign Characteristics
  • Module Twelve: Wrapping Up

Marketing Basics

  • Module One: Getting Started
  • Module Two: What is Marketing?
  • Module Three: Common Marketing Types (I)
  • Module Four: Common Marketing Types (II)
  • Module Five: The Marketing Mix
  • Module Six: Communicating the Right Way
  • Module Seven: Customer Communications
  • Module Eight: Marketing Goals
  • Module Nine: The Marketing Funnel
  • Module Ten: Marketing Mistakes (I)
  • Module Eleven: Marketing Mistakes (II)
  • Module Twelve: Wrapping Up

Media & Public Relations

  • Module One: Getting Started
  • Module Two: Networking for Success (I)
  • Module Three: Networking For Success (II)
  • Module Four: The Meet and Greet
  • Module Five: Dressing for Success
  • Module Six: Writing
  • Module Seven: Setting Goals
  • Module Eight: Media Relations
  • Module Nine: Issues and Crisis Communication Planning
  • Module Ten: Social Media (The PR Toolkit)
  • Module Eleven: Employee Communications
  • Module Twelve: Wrapping Up

Motivating Your Sales Team

  • Module One: Getting Started
  • Module Two: Creating a Motivational Environment
  • Module Three: Communicate to Motivate
  • Module Four: Train Your Team
  • Module Five: Emulate Best Practices
  • Module Six: Provide Tools
  • Module Seven: Find Out What Motivates Employees
  • Module Eight: Tailor Rewards to the Employee
  • Module Nine: Create Team Incentives
  • Module Ten: Implement Incentives
  • Module Eleven: Recognize Achievements
  • Module Twelve: Wrapping Up

Negotiation Skills

  • Module One: Getting Started
  • Module Two: Understanding Negotiation
  • Module Three: Getting Prepared
  • Module Four: Laying the Groundwork
  • Module Five: Phase One — Exchanging Information
  • Module Six: Phase Two — Bargaining
  • Module Seven: About Mutual Gain
  • Module Eight: Phase Three — Closing
  • Module Nine: Dealing with Difficult Issues
  • Module Ten: Negotiating Outside the Boardroom
  • Module Eleven: Negotiating on Behalf of Someone Else
  • Module Twelve: Wrapping Up

Prospecting & Lead Generation

  • Module One: Getting Started
  • Module Two: Prospecting
  • Module Three: Traditional Marketing Methods
  • Module Four: New Marketing Methods
  • Module Five: Generating New Leads
  • Module Six: Avoid Common Lead Generation Mistakes
  • Module Seven: Educate Prospects
  • Module Eight: The Pipeline
  • Module Nine: Follow up Communication
  • Module Ten: Track Activity
  • Module Eleven: Create Customers
  • Module Twelve: Wrapping Up

Sales Fundamentals

  • Module One: Getting Started
  • Module Two: Understanding the Talk
  • Module Three: Getting Prepared to Make the Call
  • Module Four: Creative Openings
  • Module Five: Making Your Pitch
  • Module Six: Handling Objections
  • Module Seven: Sealing the Deal
  • Module Eight: Following Up
  • Module Nine: Setting Goals
  • Module Ten: Managing Your Data
  • Module Eleven: Using a Prospect Board
  • Module Twelve: Wrapping Up

Social Media Marketing

  • Module One: Getting Started
  • Module Two: Facebook
  • Module Three: YouTube
  • Module Four: Twitter
  • Module Five: LinkedIn
  • Module Six: TikTok
  • Module Seven: Pinterest
  • Module Eight: Tumblr
  • Module Nine: WhatApp
  • Module Ten: Snapchat
  • Module Eleven: Instagram
  • Module Twelve: Wrapping Up

Team Building for Managers

  • Module One: Getting Started
  • Module Two: What Are The Benefits Of Team Building?
  • Module Three: Types Of Team Building
  • Module Four: Creating Team Chemistry
  • Module Five: Improving Team Strength
  • Module Six: Engagement and Collaboration Activities
  • Module Seven: Building a Great Team Identity
  • Module Eight: Social Gathering
  • Module Nine: Common Mistakes When Team Building
  • Module Ten: Formatting A Team Building Plan
  • Module Eleven: Evaluations and Improvements
  • Module Twelve: Wrapping Up

Team Building through Chemistry

  • Module One: Getting Started
  • Module Two: Understanding Teams
  • Module Three: Team Development Model
  • Module Four: Chemistry in Teams
  • Module Five: Diversity
  • Module Six: Vision and Goals
  • Module Seven: Roles
  • Module Eight: Leadership Functions
  • Module Nine: Develop Cohesion
  • Module Ten: Build Relationships
  • Module Eleven: Direction of Team
  • Module Twelve: Wrapping Up

Trade Show Staff Training

  • Module One: Getting Started
  • Module Two: Pre-Show Preparation
  • Module Three: Booth Characteristics and Setup
  • Module Four: Booth Characteristics and Setup (II)
  • Module Five: During the Show (I)
  • Module Six: During the Show (II)
  • Module Seven: Qualifying Visitors
  • Module Eight: Engaging the Right People
  • Module Nine: The Rules of Engagement (I)
  • Module Ten: The Rules of Engagement (II)
  • Module Eleven: After the Show
  • Module Twelve: Wrapping Up